Discounter Aldi Scotland has announced that it has doubled its pork range in Scottish stores as part of its commitment to Scotch meat.
In partnership with pork supplier Browns Food Group and with support from Quality Meat Scotland (QMS), eight new pork lines have been introduced across all 106 Scottish Aldi stores.
Aldi said the range expansion was “testament to Aldi’s ongoing commitment to Scottish farmers”, as the discounter highlights the benefits of buying Scottish to “ensure customers enjoy a diverse selection of premium pork at affordable prices”.
The discounter also said that the commitment to Scottish sourcing was recognised by NFU Scotland’s latest ShelfWatch report, which ranked Aldi Scotland number one for the second consecutive quarter for stocking the highest percentage of Scottish products (45%) in its stores. Aldi reportedly remained the only supermarket in Scotland to offer 100% fresh Scottish pork across all its locations.
New Aldi pork products will include Pork Meatballs, Pork Belly Slices, Basted Pork Loin Steaks, Pork Mince and Pork Shoulder Steaks.
Graham Nicolson, group buying director at Aldi Scotland, said: “We’re dedicated to bringing our customers the finest Specially Selected Pork at affordable prices. Thanks to our strong partnerships with farmers and producers across the country, shoppers can now enjoy even more mouth-watering pork options in all 106 of our stores.
“As another Scottish Food and Drink September comes to an end, we’re proud to highlight these valuable collaborations that enable us to offer a diverse and top-quality selection, especially our Scottish-led fresh meat range, which we champion alongside Quality Meat Scotland.”
“This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance.”
Quality Meat Scotland chief executive, Sarah Millar, said: “It’s fantastic to have one of our top supermarkets make significant further investment into its offering of pork products which are born, reared and processed in Scotland.
“This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance. We know from our research that provenance and high standards really matter to consumers and our new marketing campaign, ‘When You Know You Know’ highlights this guarantee when they choose our label.
“We’ve no doubt the extended range in Aldi will be a success and we have a suite of delicious recipes available on our website, from pork pad Thai to pork and apple burgers to inspire consumers to cook with Specially Selected Pork.”
