The authoritative independent voice of the UK food industry

The authoritative independent voice of the UK food industry

News

Local produce campaign funded by Welsh Government

6 May, 2025

Cyngor Gwynedd and Larder Cymru will launch a new campaign to encourage more local food producers to join the supply chain for Gwynedd's schools, homes for the elderly and leisure centres.

Interested in reaching the food industry?

Explore our media pack for all of our advertising opportunities and partnership options.

Cyngor Gwynedd and Larder Cymru will launch a new campaign to encourage more local food producers to join the supply chain for Welsh schools, homes for the elderly and leisure centres.

The aim is to strengthen the links between Gwynedd and Wales-wide producers and Welsh wholesalers, ensuring a fair price and a secure market for their products.

The Welsh Government-funded initiative will reportedly offer new opportunities for vegetable growers, farmers, processors and supply companies from across Wales to supply produce to schools, care homes and leisure centres in Gwynedd. By participating, local businesses will “benefit from a guaranteed market while supporting the health and well-being of the country’s residents”.

Gwynedd Council has already invested in Welsh produce, and this campaign builds on that success. The initiative also offers businesses one-to-one support and advice from local procurement and food experts, as well as access to local networks and events to share best practice.

Through this support, businesses can get an understanding of the requirements of the supply chain, develop their capacity, and take advantage of new economic opportunities.

Supporting local business

The campaign will look to reduce food miles and carbon footprint by using local producers, as well as promote healthy eating among school children. It will also aim to support local business to strengthen the economy, create sustainable jobs and ensure that money is spent within the communities of Gwynedd and Wales.

Gethin Dwyfor, founder of Oren, a fruit and vegetable supplier from Gwynedd, said: “We’ve been supplying fresh produce to local people and businesses for many years, and it’s great to see an opportunity for more Welsh producers to become part of the supply chain for Gwynedd schools. It’s essential that we support local businesses and our communities by using the best food available locally.”

“This initiative is an important step towards a more sustainable system.”

In welcoming the campaign, Councillor Llio Elenid Owen, Cyngor Gwynedd Cabinet Member responsible for Procurement Services, said: “It is essential that we make every effort to support our local food producers, creating new economic opportunities and ensuring that our pupils receive nutritious and high-quality food. This initiative is an important step towards a more sustainable system.”

One local business that already supplies Gwynedd schools is Sam Hollick, owner of the Llysiau Menai company. He said: “I’m passionate about producing food in more sustainable ways – such as selling locally and planting seasonal vegetables. With climate change posing a growing threat to the food chain, I believe it’s vital that we grow our own produce.

“Over the past year, I’ve been able to grow a wider variety of vegetables for specific customers, and I’ve built connections with other like-minded businesses in North Wales. I’m now exploring ways to supply vegetables to local schools.”

Latest News

Celebrating inspirational women in the meat industry.

Voting is now open for the 2026 Women in Meat Industry Awards. Click here to vote now!

Everything you need to know about the Food Management Industry Awards can be found through our dedicated website.

Some of the leading companies that have participated in the Food Management Today Industry Awards...

The end of volume-led growth?

The end of volume-led growth?

Research in IGD’s latest UK Away From Home forecast suggests a shift away from traditional market behaviour, says senior insight analyst Shannon Goldsmith.

The end of volume-led growth?

Research in IGD’s latest UK Away From Home forecast suggests a shift away from traditional market behaviour, says senior insight analyst Shannon Goldsmith.

Healthy diets need practical, accessible solutions. Frozen food is ready to deliver.

Rupert Ashby, chief executive of the British Frozen Food Federation (BFFF), explains why frozen food will play a key role in helping people across the UK eat a healthier diet.

Supporting seafood careers through skills and training 

Seafish onshore training advisor, Richard Wardell, outlines some of the training opportunities available through the organisation for workers in the onshore sectors of the seafood industry.

Cheese shredding solutions by Urschel

Leading cheese processors rely on optimised dicing and shredding solutions supplied by Urschel.

The Multivac Total Offer: end-to-end lifecycle support

Streamline your operations with a joined-up approach to equipment, materials and service solutions from Multivac.

Revolutionise your sterilisation: how the Static Steriflow solves real production challenges

Interfood Technology talks to Food Management Today about the Static Steriflow, engineered for versatility and reliability in food production environments.

Sign-up for our newsletter and alerts

"*" indicates required fields

Name*

Which emails would you like to receive from us?

Please select an option*
* By subscribing or opting in to any communication you also give permission for us to send you occasional general information updates about this media portfolio. You can opt out or change your preferences at any time.