A campaign encouraging chefs to ‘Make More of Mutton’ has been launched by UK foodservice wholesaler Brakes.
The campaign has been launched with the aim of showcasing the benefits of mutton, with Brakes highlighting its richer flavour and tenderness.
Brakes has also introduced a range of like-for-like mutton cuts “to match chefs’ favourite lamb products”, such as racks, joints, chops, mince and diced.
A new section on its website offers recipe inspiration as well as information on the mutton products available, which it highlighted were 100% British farm assured.
As part of Brakes’ Ways to Save initiative, which aims to support customers as costs increase, the campaign also looks to give money-saving advice. Brakes will also offer tips on cash-back and making the most of promotions.
Paul Nieduszynski, CEO of Sysco GB, said: “We are committed to identifying, launching and promoting products that help customers save money. Mutton is a great example of this as it is a delicious, underused alternative to lamb.”
