Asda said it will introduce its Smart Price and Farm Stores ranges in all 581 food stores and online to provide customers on a budget with “more value choices.”
The supermarket currently stocks 150 Smart Price and Farm Stores products in 300 stores and said it will introduce all 200 products in these value ranges to all food stores by 1st March.
The move comes after poverty campaigner Jack Monroe named Asda in a series of tweets critical of budget ranges being removed from shelves or increasing in price.
Meg Farren, Asda’s chief customer officer, said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe. We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
