Border Biscuits invests £3.5m to boost growth

Border Biscuits invests £3.5m to boost growth

One of the UK’s largest biscuit manufacturers, Border Biscuits, is investing £3.5 million to boost sales in its hero product, the Dark Chocolate Ginger. Sales of the Dark Chocolate Ginger – which the company claim is the No.1 selling chocolate ginger in the UK –...
Kellogg’s Rice Krispies Squares £2 million campaign

Kellogg’s Rice Krispies Squares £2 million campaign

After a five year break in commercial marketing activity, Kellogg’s has kicked off the summer with a £2 million investment in its Kellogg’s Rice Krispies Squares brand. The cereal maker has launched a campaign which will feature a new TV advert, social media and six...
2 Sisters accelerates business transformation

2 Sisters accelerates business transformation

2 Sisters Food Group has announced a series of actions as part of a transformational strategy to turnaround the business including further investments in its Fox’s Biscuits business. The company is making further investments in its UK poultry and Fox’s Biscuits...
Premier Foods to focus on reducing net debt

Premier Foods to focus on reducing net debt

Mr Kipling owner Premier Foods posted its preliminary results ending 30th March 2019, which revealed a £42.7m statutory loss and a net debt of £469.9 million. Results show a trading profit growth of 4.5% to £128.5m, and profit before tax up 12.1% to £88 million. It...
Easter Egg-spectations for this weekend

Easter Egg-spectations for this weekend

According to Kantar UK Insights consumers have, despite the late Easter, already purchased £146 million of Easter eggs and 42% of households have bought hot cross buns. Easter is the longest bank holiday weekend and a key event for retailers with eggs starting to go...