UK discounter Aldi has revealed that 2025 was its “best-ever” Christmas, as Lidl labelled it “record-breaking”.
Aldi reported sales of £1.65 billion in the four weeks to Christmas Eve, up 3% on the year. The discounter said that price has been “the biggest priority” for shoppers in 2025, and ahead of Christmas Aldi said it had “committed to beating rivals” on the price of a traditional Christmas dinner – this was part of a £325 million investment to lower prices throughout the year.
Total sales increased by more than 5% in the week leading up to Christmas, as customers spent around £500 million at the supermarket.
Aldi said 22nd December marked its busiest trading day, as millions of customers stocked up on seasonal items ahead of Christmas Day.
Aldi reported more than 57 million transactions over the four-week period to Christmas Eve, its highest ever number, and found that demand for its Specially Selected premium own-label range also increased by more than 12%. The retailer said this showed that customers were “still keen to treat themselves” but in a way that offered better value for money.
Aldi also saw strong demand for home-grown produce, with sales of British-sourced meat and vegetables up as customers supported British during their Christmas shop. As a result, shoppers bought 56 million potatoes, 37 million carrots, and half a million turkeys sourced from Aldi’s British supplier partners.
Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.
“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices. We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many. I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers.
“As we move into 2026, our focus remains unchanged – keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”
Lidl achieves 8% increase in customers
Fellow discounter Lidl also reported its results for the four weeks to 24th December, reporting a total of 51 million customers. This was almost four million more than last year, meaning an 8% increase from the same period in 2024.
According to Lidl, its busiest day was Tuesday 23rd December, and the retailer found that shoppers purchased more than 11,000 tonnes of seasonal produce in the week leading up to Christmas Eve. This was a 70% year-on-year increase, with an almost 40% uplift on easy-peeler clementines alone.
Ryan McDonnell, CEO at Lidl GB, commented: “2025 was a record-breaking Christmas for Lidl – with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar. We remain the retailer that delivers the highest quality at the best price.
“As the fastest-growing bricks-and-mortar supermarket, we’ve expanded to reach more customers nationwide and offer outstanding value this Christmas. Looking ahead, we’ll continue to grow our footprint, invest in British produce, and deepen support for local communities, delivering even greater value for households across the nation.”
