The authoritative independent voice of the UK food industry

The authoritative independent voice of the UK food industry

News

Most calorific festive supermarket items revealed

30 Nov, 2017

A study conducted by fitness experts Nuyoo.co has compared festive food items from five major supermarkets (Asda, Tesco, Sainsbury’s, Waitrose and Morrisons), to see the calories, fat and sugar content in the products. The study examined nutritional information for goods such as mince pies, cranberry sauce and pigs in blankets, comparing the same portion size […]

Interested in reaching the food industry?

Explore our media pack for all of our advertising opportunities and partnership options.

A study conducted by fitness experts Nuyoo.co has compared festive food items from five major supermarkets (Asda, Tesco, Sainsbury’s, Waitrose and Morrisons), to see the calories, fat and sugar content in the products.

The study examined nutritional information for goods such as mince pies, cranberry sauce and pigs in blankets, comparing the same portion size each time; and showed that the biggest calorie differences were for stuffing (120 calorie difference), pigs in blankets (88 calorie difference between Morrisons and Tesco’s versions) and cranberry sauce (a difference of 65 calories).

Nuyoo.co claims that making the right supermarket choice for Christmas groceries could save consumers 610 calories, which is 31% of a woman’s daily calorie intake, and 24% of a man’s.

On average, the report suggests that it is “wiser” for waistline-conscious consumers to shop at Morrisons this year, while stating that buying from Waitrose is “a disaster for your diet”.

Looking at sugar per item, it was revealed that Sainsbury’s, on average, slips the most sugar into its seasonal products, while Morrisons ranks last for sugar content.

The difference between the two was 20.6g of sugar, the equivalent of over five teaspoons, or 74% of the recommended daily allowance.

According to the study, the biggest “game-changers”, or Christmas purchases with the largest sugar content difference, were cranberry sauce (where switching to Morrisons from Sainsbury’s could allegedly save consumers 17g of sugar), mince pies (8g difference per mince pie) and Christmas cake (8g of sugar difference).

In addition, the numbers show that in Waitrose the total fat content of the selected Christmas items contained 19.3g more than the fat content at the lighter-option supermarket, which was Sainsbury’s.

The seasonal foods with the biggest difference in fat content were stuffing (where Waitrose’s stuffing packed 14.8g more fat than Sainsbury’s version), pigs in blankets (5.4g difference in fat content per portion) and Christmas pudding (3.8g difference between Asda and Morrisons).

A spokesperson for NuYoo.co said: “It is hard to avoid Christmas treats, but smarter decisions could be made this year when it comes to your holiday shop.

“It may seem like an effort to go to different supermarkets, but the number of calories that you can save – 610 – is definitely not to be sniffed at, it’s the equivalent of seven roast potatoes!”

Food Management Today contacted Waitrose and Sainsbury’s for comment and has not received a response.

Latest News

Beyond Meat reports $30.8m loss in Q2

Meat alternative brand Beyond Meat has reported its financial results for the second quarter ended 27th June 2026, describing “directional progress” as losses decrease on the year.

Sausage Week nomination deadline extended

The deadline for product nominations in the 2026 UK Sausage Week competition has been extended by one week to Friday 14th August, as organisers report substantial last-minute demand.

Celebrating inspirational women in the meat industry.

Voting is now open for the 2026 Women in Meat Industry Awards. Click here to vote now!

Everything you need to know about the Food Management Industry Awards can be found through our dedicated website.

Some of the leading companies that have participated in the Food Management Today Industry Awards...

The end of volume-led growth?

The end of volume-led growth?

Research in IGD’s latest UK Away From Home forecast suggests a shift away from traditional market behaviour, says senior insight analyst Shannon Goldsmith.

Seafish sets seafood business needs at heart of new Annual Plan 

Colin Faulkner, Seafish CEO, outlines the three fundamental pillars that underpin the organisation’s 2026/27 strategy.

Industry collaborations are key to confidence at Harper Adams University

Principal lecturer and placement manager at Harper Adams Alastair Boot highlights how the university provides value for students and industry through close working relationships.

The end of volume-led growth?

Research in IGD’s latest UK Away From Home forecast suggests a shift away from traditional market behaviour, says senior insight analyst Shannon Goldsmith.

Cheese shredding solutions by Urschel

Leading cheese processors rely on optimised dicing and shredding solutions supplied by Urschel.

The Multivac Total Offer: end-to-end lifecycle support

Streamline your operations with a joined-up approach to equipment, materials and service solutions from Multivac.

Revolutionise your sterilisation: how the Static Steriflow solves real production challenges

Interfood Technology talks to Food Management Today about the Static Steriflow, engineered for versatility and reliability in food production environments.

Sign-up for our newsletter and alerts

"*" indicates required fields

Name*

Which emails would you like to receive from us?

Please select an option*
* By subscribing or opting in to any communication you also give permission for us to send you occasional general information updates about this media portfolio. You can opt out or change your preferences at any time.