The chief executive of trade body Seafood Scotland, Donna Fordyce, has joined a four-nations Council to boost food and drink exports. She is the only seafood expert to be invited.
The Food and Drink Export Council has been established following a recommendation from the Trade and Agricultural Commission, bringing together UK Government, the devolved administrations and industry.
It will use a collaborative approach; harnessing expertise and resource from government and industry across the UK in a collective endeavour to increase agriculture, food and drink exports.
Donna Fordyce said: “Premium Scottish seafood is highly prized in many key markets around the world so I am honoured to be able to contribute to this new Council which is very much focussed on actions. By collaborating and sharing expertise, we can support food and drink producers across the UK to not only increase exports to existing markets but to identify new opportunities too.”
