AHDB to launch baked-potato campaign in 2021
The Agriculture and Horticulture Development Board (AHDB) is planning to follow up its promotional potato campaign from earlier this year with another £150,000 marketing push in 2021. The campaign will aim to promote the health and nutritional aspects of baked...
Changing consumer dynamics in light of Covid-19 explored
The economic ripple effect of Covid-19 led consumers to re-evaluate their buying behaviours with price, value for money and buying local becoming more of a priority during lockdown, according to the Agriculture and Horticulture Development Bord (AHDB). This led to...
AHDB explores changing landscape for red meat, dairy and potatoes
Red meat, dairy and potatoes have all fared well throughout Covid-19, with grocery spend offsetting losses from foodservice closures during lockdown for most categories, according to AHDB. Analysts explored the impact of the pandemic on these sectors and found that...
