Meat and dairy given £1.5m push in new campaign

Meat and dairy given £1.5m push in new campaign

The Agriculture and Horticulture Development Board (AHDB) has revealed plans to launch a new £1.5 million “Eat Balanced” advertising campaign in January to encourage more British households to continue eating meat and dairy as part of a balanced diet. Working with...
Voters opt to discontinue AHDB potato levy

Ballot on future of potato levy confirmed by AHDB

The Agriculture and Horticulture Development Board (AHDB) has formally announced that a ballot on the continuation of the statutory potato levy will go ahead in 2021. The yes or no vote on the future of AHDB Potatoes and the work it delivers on behalf of GB potato...
New five-year strategy rolled out by AHDB

New five-year strategy rolled out by AHDB

Major change is on the cards for the Agriculture and Horticulture Development Board (AHDB) as it announces its proposals for a new five-year strategy for 2021 -2026.  The proposals will focus on significantly improving levy payers’ engagement on AHDB priorities for...