Supermarkets announce commitments to price cuts
UK supermarkets have committed to lowering their prices, as Sainsbury’s, Waitrose and Aldi have all announced investments into price cuts for 2024.
UK supermarkets have committed to lowering their prices, as Sainsbury’s, Waitrose and Aldi have all announced investments into price cuts for 2024.
Morrisons has launched a new Price Match scheme in store and online, which will ensure prices are the same or cheaper than Aldi and Lidl.
NFU Scotland has revealed the results of its Shelfwatch survey, identifying “mixed support” for Scottish produce across supermarkets.
UK discounters Aldi and Lidl have made moves to support UK farming by making British produce more accessible to consumers.
UK retailer Asda has appointed Adam Zavalis, a previous member of Aldi’s executive board, to serve as Asda’s new vice president of marketing.