Luton Council to ban HFSS advertising
Luton Town Council has authorised advertising restrictions on products allegedly high in fat, sugar and salt in order to combat obesity.
Luton Town Council has authorised advertising restrictions on products allegedly high in fat, sugar and salt in order to combat obesity.
The Government will delay the implementation of its ban on multibuy deals on foods high in fat, salt and sugar amid cost of living pressures.
A study estimates that restrictions on the promotion of high fat, salt and sugar (HFSS) products will mean that more shelf space is ‘up for grabs’ as retailers rethink their sales strategies.
Exemptions for small businesses from the ban on certain food adverts being shown online and on television before 9pm could lead to “unexpected impacts”, according to a law expert.
New advertising rules aimed at tackling childhood obesity will come into effect from the end of 2022.