A study estimates that restrictions on the promotion of high fat, salt and sugar (HFSS) products will mean that more shelf space is ‘up for grabs’ as retailers rethink their sales strategies.
Exemptions for small businesses from the ban on certain food adverts being shown online and on television before 9pm could lead to “unexpected impacts”, according to a law expert.
New advertising rules aimed at tackling childhood obesity will come into effect from the end of 2022.
