The Vegan Food Group (VFG) has completed the sale of one of its production facilities to European tofu producer the New Originals Company.
VFG said the sale of its Wiesbaum facility in Germany “allows VFG to concentrate on expanding operations at its larger Lüneburg facility”, which it said produces the “bulk” of its plant-based products.
The transaction included the transfer of certain assets, brands and production capabilities related to tofu manufacturing. The Wiesbaum facility had been producing tofu since the 1980s under Tofutown, which was acquired by VFG in early 2024.
The New Originals Company was founded in February 2024, and employs 600 people across five countries.
Dave Sparrow, CEO of VFG, said: “This strategic asset sale of the Wiesbaum site allows us to concentrate our resources on expanding our Lüneburg facility, which is key to our long-term growth plans. While tofu remains an important product category for VFG with product launches planned in Q1 2025, this transaction enables us to optimize our operations while ensuring continued production of high-quality tofu products through the New Originals Company’s expertise in this field.”
Markus Kerres, CEO of Tofutown, commented: “The sale of the Wiesbaum site to the New Originals Company ensures the continuation of its long-standing tradition in tofu production. We believe this transaction will benefit both companies in their respective missions to promote plant-based nutrition.”
The New Originals Company CEO Matthias Krön said: “Bernd Drohsin and the Tofutown team in Wiesbaum have been pioneering organic tofu and tofu products in Europe since the 1980s. They have been making great traditional tofu and innovative products, winning the trust of people in many countries in Europe. The New Originals Company is proud to continue this long tradition and will continue pioneering tofu as a key part of the food transition in Europe and partner with Vegan Food Group in the UK.”
