Young’s Seafood has launched a brand new advertising campaign to encourage people to include fish in their diet more often.

The ‘Masters of Fish’ campaign will be the brand’s longest running advertisement and the business estimates that it will reach around 33 million shoppers between January and May.

The advert features four ordinary people opting for Young’s Seafood on a variety of occasions, ranging from a date night and a family dinner to a post-workout snack.

The multi-channel television advert will run across the broadcasters, including ITV, Sky, Channel 4 and Channel 5.

Yvonne Adam, managing director of Young’s Frozen Business, said: “We’ve been perfecting fish for more than 200 years and we’re hugely excited about bringing our unique experience to life through our Masters of Fish campaign.

“As a brand, Young’s is passionate about giving consumers confidence to enjoy fish more often and our new campaign shows how easily our Chip Shop and Gastro ranges make it to master mealtimes.

“We believe our major investment in Masters of Fish will not only continue the positive momentum we are enjoying, but also position Young’s as the first-choice fish brand in the hearts and minds of the British public.’’