Asda has announced that it has frozen the prices of over 500 branded and own-branded products to “give customers more control over what they spend each week.“
The price lock, which runs until the end of August, includes cupboard essentials such as cereals, pasta and tea, as well as summer favourites such as salads, burgers and ice cream.
The move comes following the latest figures from Asda’s Income Tracker, which revealed that household disposable incomes continue to fall on a month-by-month basis.
Asda said it will “continue to support families during this time by keeping prices in check” and launching new ways to “provide customers with more value” each time they shop.
The price lock will be in effect from 2nd June to 31st August in store and online, and products include:
- Asda 8 Beef Burgers (454g) £3.00
- Asda Loaded Cookie Dough Ice Cream (480ml) £2.30
- Asda Mild Tender Baby Spinach (180g) £1.00
- Asda Strong Baby Leaf & Herb Salad (75g) £1.00
- Asda Shredded Iceberg Lettuce (130g) £0.50
- Asda Watercress (85g) £1.00
- Asda Fusilli (1kg) £1.65
- Kellogg’s Cornflakes (500g) £2.25
- Warburtons Toastie Thick Sliced White Bread (800g) £1.40
- PG Tips Original Tea 40s (40pk) £1.60
- Asda Stonebaked Double Pepperoni Pizza (329g) £1.65
- Asda 8 Beef Burgers (454g) £3.00
- Asda 2 Garlic Baguettes (340g) £1.00
- Asda 4 Strawberry & Vanilla Ice Cream Cones (440ml) £1.45
- Asda Salted Butter (250g) £1.89
- Asda Unsalted Butter (250g) £1.89
- Asda Orange Juice Smooth Carton (1L) £1.15
- Nestle Shreddies The Original (390g) £2.00
- Oxo Beef Stock Cubes (24x6g) £3.10
- Asda French Fries (1.5kg) £2.45
- Ben’s Original Long Grain Microwave Rice (220g) £1.00
Helping customers earn pounds, not points
The supermarket is also offering a limited time trial which gives customers the chance to trial the retailer’s delivery pass service, removing the delivery charge on online orders.
According to the retailer, more than five million customers now use the Asda Rewards app every month and have been growing their “cashpots” to help reduce their grocery bill, earning over £100 million in total so far this year.
Kris Comerford, Asda’s chief commercial officer, said: “We’re always looking at ways we can support our customers and communities throughout the year, which is why we’re locking the prices of hundreds of products until the end of August.
“We know that household budgets are tight at the moment, so we want to be able to offer the best value and give customers the confidence they can shop the products they love throughout summer.”
