The Agriculture and Horticulture Development Board (AHDB) took to Las Vegas to host a British Cheese Night in the Foundation Rooms of the Mandalay Bay Hotel, with exporters showcasing British cheese at the event.
The event brought together exporters with existing and potential customers, and included cheese displays and tastings. AHDB reported that more than 80 buyers from hotels, retailers, chefs and distributors were in attendance.
The trade body said that the US is the UK’s second biggest dairy export market, and has highlighted through analysis further opportunities over the next decade with “increasing levels of cheese consumption”.
Lucy Randolph, head of international trade development (dairy) at AHDB, said: “Our British Cheese Night was a great success. This is the second year we have run this event which provides a fantastic opportunity for British cheese exporters to showcase their world-class products to high end buyers in this sought after venue.
“Last year’s event helped deliver some significant business wins for exporters who took part and our ambition is for this year’s event to replicate and build on that success.”
Randolph continued: “There are considerable potential long-term opportunities in the US for the British dairy sector, building on our current successes in that market.
“AHDB is committed to working with industry to capitalise on those opportunities and our British Cheese Night has a key role to play in helping realise that ambition.
“Our aim is to grow the event to become the go to annual dairy showcase in the industry calendar for buyers in the US and help our exporters gain a stronger foothold in the US market.”
