Asda has partnered with delivery service Uber Eats which aims to offer customers home delivery in as little as 30 minutes.

The trial, which launched in stores in Leeds, Pudsey and Birmingham, Barnes Hill, gives customers a choice of over 300 Asda own-brand products and branded everyday items for speedy delivery including, ready meals, fresh fruit and vegetables.

The service has been introduced to offer customers greater flexibility and access to a range of different meal solutions and essentials.

With no minimum basket size, orders from the app will be picked by in-store colleagues before being collected and delivered by a courier using the Uber Eats app.

Simon Gregg, vice president of online grocery at Asda, said: “We’re pleased to be partnering with Uber Eats to trial a rapid grocery delivery service for customers in Leeds and Birmingham.

“This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep.

“Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”

Toussaint Wattinne, Uber Eats general manager, said: “I am delighted to be partnering with Asda for our first major grocery partnership in the UK.

“Uber Eats is looking forward to making sure customers can quickly and conveniently order groceries and treats, and I know this partnership will offer even more choices for customers using the Uber Eats app.”