The British Frozen Food Federation (BFFF) hosted a ‘Meet the Buyer’ event on Tuesday 14th February, where members will showcased their products to Aldi Buyers in a MasterChef-style event.

The event is part of the BFFF’s continued work to promote the interests of the frozen food industry, and comes on the back of Aldi’s success at the 2022 Frozen Food Awards. The supermarket’s Cheese and Onion Quarter Pounders won the Retail Product of the Year category.

Aldi is now seeking to extend its frozen range and looks forward to working with the BFFF to ensure it stocks an even bigger selection of frozen products in its stores.

Rupert Ashby, chief executive of the British Frozen Food Federation added: “The event we are hosting on 14th February is an excellent opportunity for our members to meet the buyers of one of the UK’s leading supermarkets.

“The member companies will arrive for a meet and greet with the Aldi Buying Team, where they will learn about the Aldi frozen buying process, followed by a great opportunity to present their products to Aldi in the best way they can, fully prepared and ready to eat.”