Young’s Seafood releases ‘Masters of Fish’ campaign

Young’s Seafood releases ‘Masters of Fish’ campaign

Young’s Seafood has launched a brand new advertising campaign to encourage people to include fish in their diet more often. The ‘Masters of Fish’ campaign will be the brand’s longest running advertisement and the business estimates that it will reach around 33 million...
Morrisons sales suffer over festive period

Morrisons sales suffer over festive period

Morrisons has experienced a 2.8% drop in like for like sales over the 22 weeks to January 5th, latest figures have shown. Group like for like sales fell by 1.7% over the 22 week period, a figure which rises to 2.8% when including fuel. Despite a promising start to the...
December supermarket sales slowest in four years

December supermarket sales slowest in four years

Despite a record year through the tills over Christmas, 2019 saw the slowest rate of growth across December since 2015, according to the latest grocery figures released by Kantar. Sales at Sainsbury’s fell by 0.7%, although its market share held relatively firm...
Shoppers vote to hold back on festive spending

Shoppers vote to hold back on festive spending

The latest grocery market share figures from Kantar show year-on-year supermarket sales growth slowed again during the past 12 weeks to a modest 0.5%.  Amid the uncertainty of a General Election, a lacklustre Black Friday and a wet autumn, Kantar says shoppers have...