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Innovation honoured at British Frozen Food Awards

16 Jun, 2023

The 35th annual British Frozen Food Awards were hosted on Thursday 15th June, celebrating the success of the frozen food industry over the last year.

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The 35th annual British Frozen Food Awards were hosted on Thursday 15th June, celebrating the quality, innovation and success of the frozen food industry over the last year.

Products were blind-tested and marked within categories such as appearance, taste, aroma, packaging and value for money by 14 independent consumer panels across the UK. A panel of judges from the Craft Guild of Chefs then impartially judged each product.

The full list of award winners within Retail and Foodservice are available to view.

Rupert Ashby, chief executive of the British Frozen Food Federation, commented: “This is the first Frozen Food Awards I have experienced since starting my role as chief executive last year. I have been amazed to see how thorough the independent judging process is and I am delighted that such high-quality, innovative products have been recognised at this year’s awards.

“The innovation happening across frozen is impressive and incredibly encouraging, especially considering the important role the sector has to play as we look towards a future of increased value for the consumer, which has been illustrated recently with new market data showing that frozen food has been outperforming fresh and chilled during the cost of living crisis.

Ashby added: “Frozen food offers consumers excellent value for money without compromising on quality or taste and I am confident that the industry will continue to go from strength to strength driven by the range and diversity of products entered into the awards this year.”

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