Marks & Spencer’s entire food range is now available online following the launch of its partnership with Ocado Retail.
The launch sees Marks & Spencer’s full range of 6,000 products available alongside Ocado’s own label goods and branded lines. This is the first time M&S Food has been available online.
Since the launch, over 20,000 packets of Marks & Spencer’s signature Percy Pigs have been ordered.
The move comes as a result of M&S acquiring 50% of Ocado’s retail business last year, worth £750 million.
Ocado says the move aims to: “bring together the UK’s best high quality, great value food with the best online delivery experience.”
“Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love.”
Melanie Smith, CEO of Ocado Retail, said: “Ocado Retail is bringing the best to your door with the launch of M&S products exclusively on Ocado.com. This marks the culmination of over a year of hard work by everyone involved and I am so proud of everyone at Ocado Retail and our friends at M&S for such a collaborative partnership.
“We are excited to be bringing the greatest range of products to loyal and new customers across the UK with the winning combination of the country’s fastest-growing grocer and the nation’s most beloved food brand. We know this is the start of something special and as shoppers continue to move online at pace, we look forward to what the future holds.”
Stuart Machin, managing director of M&S Food, said: “Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love – whilst modernizing the rest. This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range – with more family pack sizes, more scratch cooking ingredients, household staples and organic options. As more families shop for M&S products online, they will see the breadth that M&S food has to offer and we’re confident they will find we remain serious on quality whilst also being serious about value.”
