The authoritative independent voice of the UK food industry

The authoritative independent voice of the UK food industry

News

Sainsbury’s and Asda respond formally to CMA ‘findings’

20 Mar, 2019

J Sainsbury plc and Asda Group Limited has submitted its responses to the Competition and Markets Authority (CMA) Provisional Findings and Notice of Proposed Remedies document, stating it ‘strongly disagrees’ with the findings. Sainsbury’s and Asda say that both businesses strongly disagree with the CMA’s Provisional Findings and has found the CMA’s analysis of its […]

Interested in reaching the food industry?

Explore our media pack for all of our advertising opportunities and partnership options.

J Sainsbury plc and Asda Group Limited has submitted its responses to the Competition and Markets Authority (CMA) Provisional Findings and Notice of Proposed Remedies document, stating it ‘strongly disagrees’ with the findings.

Sainsbury’s and Asda say that both businesses strongly disagree with the CMA’s Provisional Findings and has found the CMA’s analysis of its proposed merger to contain significant errors.

In a detailed response to the Provisional Findings, Sainsbury’s and Asda stated that they have sought to address these ‘economic and legal errors.’

Sainsbury’s and Asda have specifically outlined supermarket forecourt divestments across both brands and, in addition, have made the following post-merger commitments:

 

• To deliver £1 billion of lower prices annually by the third-year post-completion.

• To invest £300 million in the first year of the combination and a further £700 million over the following two years as the cost savings flow through. They claim this would reduce prices by around 10% on everyday items.

• The price commitments will be independently reviewed by a third party and the parties will publish the performance each year, holding them to public account.

The two businesses also aim to create cost savings in three ways:

1. By securing lower purchasing prices from suppliers, predominantly by paying the lower of the two prices that Sainsbury’s and Asda currently pay large suppliers for identical products.
2. By putting Argos stores into Asda.
3. By jointly buying shared goods and services and reducing central costs.

Sainsbury’s and Asda have also given the details of its estimated £1.6 billion cost savings to the CMA.

Mike Coupe, Sainsbury’s chief executive.

The businesses states it strongly encourages the CMA to recognise that there is a clear benefit to consumers from combining the two companies, improving the cost of living for millions of UK households to the tune of £1 billion annually.

In a combined statement, Sainsbury’s chief executive, Mike Coupe and Asda chief executive, Roger Burnley said: “We are trying to bring our businesses together so that we can help millions of customers make significant savings on their shopping and their fuel costs, two of their biggest regular outgoings.

“We are committing to reducing prices by £1 billion per year by the third year which would reduce prices by around 10% on everyday items. We are happy to be held to account for delivering on this commitment and to have our performance independently reviewed and to publish this annually.

Roger Burnley, Asda chief executive.

“We hope that the CMA will properly take account of the evidence we have presented and correct its errors. We have proposed a reasonable yet conservative remedy package and hope the CMA considers this so that we can deliver the cost savings for customers.”

The CMA is expected to publish Sainsbury’s and Asda’s responses to the Provisional Findings and Notice of Possible Remedies in due course, with a final report expected by 30th April.

Latest News

Pladis reports annual revenue of £3.27bn

In its annual report for the year ended 31st December 2025, global snacking company pladis has reported a 1.2% revenue increase to reach £3.27 billion.

Hybrid meat hits Lidl shelves

Discounter Lidl has launched a hybrid meat range, combining meat with plant-based pea protein across a range of burger, sausage, mince and meatball products.

Celebrating inspirational women in the meat industry.

Order your tickets for the ceremony on 20th November 2026 at the Royal Lancaster Hotel, London

Everything you need to know about the Food Management Industry Awards can be found through our dedicated website.

Some of the leading companies that have participated in the Food Management Today Industry Awards...

The heat is on

The heat is on

Government failure to act now to support the UK’s whole food supply chain will have far-reaching consequences, says PTF director general Rod Addy.

Yandell Publishing marks 40 years in food media

Yandell Publishing marks 40 years in food media

Family-owned business Yandell Publishing, the company behind specialist media and events brands including Food Management Today and Meat Management, is celebrating its 40th anniversary this month.

The heat is on

Government failure to act now to support the UK’s whole food supply chain will have far-reaching consequences, says PTF director general Rod Addy.

“Resilience is not an unlimited resource”

NFU acting Livestock Board chair Clare Wise calls for Government to step in to help farmers facing unprecedented pressures from drought, disease and rising costs.

Yandell Publishing marks 40 years in food media

Family-owned business Yandell Publishing, the company behind specialist media and events brands including Food Management Today and Meat Management, is celebrating its 40th anniversary this month.

Cheese shredding solutions by Urschel

Leading cheese processors rely on optimised dicing and shredding solutions supplied by Urschel.

The Multivac Total Offer: end-to-end lifecycle support

Streamline your operations with a joined-up approach to equipment, materials and service solutions from Multivac.

Revolutionise your sterilisation: how the Static Steriflow solves real production challenges

Interfood Technology talks to Food Management Today about the Static Steriflow, engineered for versatility and reliability in food production environments.

Sign-up for our newsletter and alerts

"*" indicates required fields

Name*

Which emails would you like to receive from us?

Please select an option*
* By subscribing or opting in to any communication you also give permission for us to send you occasional general information updates about this media portfolio. You can opt out or change your preferences at any time.