AHDB to launch baked-potato campaign in 2021

AHDB to launch baked-potato campaign in 2021

The Agriculture and Horticulture Development Board (AHDB) is planning to follow up its promotional potato campaign from earlier this year with another £150,000 marketing push in 2021. The campaign will aim to promote the health and nutritional aspects of baked...
AHDB explores changing landscape for red meat, dairy and potatoes

AHDB explores changing landscape for red meat, dairy and potatoes

Red meat, dairy and potatoes have all fared well throughout Covid-19, with grocery spend offsetting losses from foodservice closures during lockdown for most categories, according to AHDB. Analysts explored the impact of the pandemic on these sectors and found that...
Jane King to step down as AHDB CEO

Jane King to step down as AHDB CEO

After almost six years as CEO at the Agriculture and Horticulture Development Board (AHDB), Jane King has decided that the next 12 months will be her last in the role. Now that the new five-year strategy and business plans are nearly complete and will be shortly out...
AHDB confirms ballot on statutory levy for horticulture

AHDB confirms ballot on statutory levy for horticulture

The Agriculture and Horticulture Development Board (AHDB) has formally announced there will be a ballot on the continuation of a statutory levy in horticulture. It will be a yes or no vote on the future existence of AHDB Horticulture and the work it delivers on behalf...