ABP extends online range for China

ABP extends online range for China

ABP has confirmed that it will be extending its range of online beef products for Chinese consumers on the JD.com platform, up from three product lines to 10 product lines. The announcement was made during a visit of its Chinese Distribution partner Hopewise to ABP...
Welsh Beef to benefit from new research

Welsh Beef to benefit from new research

A three-year project has been launched with the aim to not only increase the eating quality and value of Welsh Beef production, but to improve returns to farmers and processors. The BeefQ Project, is aiming to enhance the Welsh beef industry’s reputation, and increase...