UK supermarket Waitrose has announced that it is investing £30 million into hundreds of everyday products in a bid to ease spending costs for consumers.
The price cuts will be seen across over 200 lines, including British meat, fruit and vegetables, store-cupboard staples and products sold on fresh food counters.
Waitrose said that hundreds of products would see cuts, including its Essential and Duchy Organic products being lowered by 8% on average, while the dairy, fish, meat and poultry, ready meals and frozen lines will be lowered by 10% on average.
James Bailey, executive director for Waitrose, said: “This £30 million investment in new lower prices demonstrates our continued commitment to offering our customers the best value for money without compromising our unique, high quality food sourced to industry leading animal welfare standards.
“We’ve chosen to lower the prices of hundreds of popular products including fresh, frozen and store-cupboard staples, as well as meat and fish on our fresh food counters to make a real difference to our customers’ baskets.
“In addition to this investment in price we’re constantly looking at new ways to offer customers great value such as free coffee, money-off vouchers, and lowering prices when costs fall as inflation comes down. In January, we offered over 1,000 promotions in our ‘Great Savings’ campaign, we’ve already lowered the prices of nearly 200 branded products this year, and our £20 Valentine’s Meal Deal offers amazing value (up to £19.40 of potential savings) with more choice than ever before.”
Products seeing price decreases include:
- Essential Hot Cross Buns x4 (was £1.10, now £1)
- Waitrose Essential Wholegrain Sultana Bran 750g (was £2.10, now £2)
- Waitrose Passata with Basil made with Italian vine ripened tomatoes 680g (was £1.35, now £1.25)
- Waitrose Soup Mix 500g (was £1.20, now £1)
- Small white baguette (was 80p, now 75p)
