Formerly marketed as Naked Glory, Kerry Foods’ 100% meat-free brand will launch its new look in stores from 20th June.
Since the brand was launched in 2019, it has reached a retail sales value of over £9.5 million across six products, including sausages, quarter pounders and ready-to-eat Tenderstrips.
Alison Lees, marketing manager at Taste & Glory, said the rebrand was driven by a desire to put taste at the forefront of the product messaging, adding: “In an increasingly busy meat-free category, superior taste is what is going to continue to drive growth, and with so many products on offer we know it can be hard for retailers to know which will be a hit with shoppers.”
Taste & Glory will also be launching a £1 million above the line marketing campaign, its biggest to date.
