Food manufacturer Finedale Foods has purchased meat products brand George Adams 1910.
Finedale Foods has invested in the non-physical assets of the heritage brand, including the trademark, recipes, and intellectual property.
The acquisition increases the portfolio of brands under the ownership of the Norfolk-based food manufacturer, which also produces the Frank Dale Foodservice and the Deli Santé brands from its site at Bunwell, near Norwich.
Managing director of Finedale Foods Edward Miles said: “The George Adams 1910 brand has a wealth of history behind it and we are pleased to be opening the next chapter and giving it a bright future.
“The heritage brand is renowned for its artisan pies, sausage rolls and Scotch egg products, supplying retail and food service customers across the UK.
“This fits perfectly with our existing brands and widens our production capabilities at our manufacturing unit in Norfolk.
“We are looking forward to bringing the brand alive once more and building on the legacy that has been created over the past 113 years.”
George Adams 1910 entered administration on 10th January 2025, and the manufacturing unit in Spalding in Lincolnshire was closed. Now Finedale Foods has taken on the intellectual property of the brand and will restart manufacture of the George Adams 1910 range at its BRC-accredited premises in Norfolk.
George Adams started the business in 1910 – serving the people of Spalding with quality meats and handmade pork pies from his butcher’s shop. Growing demand led to the company becoming a large-scale food manufacturer focusing on pies, sausages and cooked meats.
Its consumer-facing artisan savoury ‘Ready 2 Eat’ pastry brand uses ingredients sourced locally and throughout the UK to manufacture meat products for private brands and also for George Adams 1910 branded goods. Products are sold chilled and frozen to consumers via both the retail and foodservice sectors.
Finedale Foods is a specialist UK frozen and chilled foods manufacturer. The company said that it is “dedicated to upholding the highest standards of food safety, quality, and innovation in the delivery of contract manufacturing solutions” to a broad range of customers and private brands. This includes retailers, food service distributors, food-to-go operators, and fellow producers, as well as private brands and the travel sector.
The company previously took on the heritage brand of Frank Dale. Dating back to 1994, Frank Dale has its roots in a Norfolk farming family who diversified by making quiches. Now, the brand produces sweet and savoury products such as mini scones, mini cakes, mini pies and mini Yorkshire puddings.
Miles added: “The acquisition of the George Adams 1910 brand perfectly complements the existing range of items produced at Finedale Foods’ headquarters.
“George Adams has been creating delicious food since 1910. We feel proud to be carrying on the tradition here at Finedale Foods and look forward to working in partnership with our customers to supply these quality products to the foodservice and retail markets once again.”
