UK discounter Lidl GB has published its full-year accounts for the year ending 28th February 2025, highlighting its “strong revenue and profit growth” during the financial year.
Over the last financial year, 38 million more customer visits were made to the discounter than in the year prior. The growth in visits and recent strategic investments, alongside its discounter efficiency model, reportedly contributed to 7.9% growth in revenue to £11.7 billion and £156.8 million profit before tax (2024: £43.6 million). Operating profit also increased to £314.1 million (2024: £220.8 million).
Lidl experienced over £400 million in direct switching from competitors as well as almost £500 million in growth from customer loyalty, totalling an almost £900 million increase in turnover year-on-year.
Lidl maintained its position as the fastest-growing bricks-and-mortar grocer – a title it has now held for more than two years. Alongside its commitment to offering low prices, Lidl continued to make strategic investments in the business to support colleagues, suppliers and communities fuelling this positive momentum. This included upgrading infrastructure, as well as rewarding colleagues and backing British suppliers.
The discounter highlighted that its investment in British suppliers reached £5.65 billion with targeted category support going to the British free-range egg industry (£1 billion), the British beef (£1.5 billion) and British pork sectors (£500 million). The discounter also held its inaugural Grassroots farming conference which brought together over 130 British farmers, food producers and industry leaders to “strengthen relationships and build collaborative approaches” to tackle key issues facing the sector.
Ryan McDonnell, Lidl GB CEO, commented on the performance: “Our results reflect the momentum we’ve built and the trust shoppers place in us. More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.
“Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities. This continues to set Lidl apart and I’d like to thank all colleagues for their support this year in driving our strategy forward. The fact we have maintained the title of fastest-growing bricks-and-mortar supermarket is testament to them.”
Lidl to expand and create more jobs
Since the end of the financial year, Lidl has continued to build on this momentum and now holds 8.2% market share. In August, the discounter completed a £285 million extension of its London Belvedere distribution centre, while work has commenced on a new £150 million, 38-acre site in Leeds. Colleagues have also had a further pay rise – the fifth in two years, equating to a £70 million investment in the same period.
Lidl said it continues to back British food and farming businesses and has announced a renewed commitment of £30 billion in supplier British supplier contracts over the next five years.
Looking ahead, Lidl will mark a milestone in November when it opens its 1,000th store as part of its broader expansion plans. The opening of 13 new stores between now and Christmas, and a total of 40 new stores before the end of the current financial year, will reportedly create more than1,500 new jobs across the country.
