The investment is intended to support demand across retail and foodservice for more premium cookie options, as consumers seek out indulgent sweet treats.

Compleat Foodservice said it has already seen an increase in demand for premium products and is forecasting growth of nearly 30% in value by March 2027. The company’s new line will enable it to expand its premium offering while increasing overall output, says the company.

The line will support larger-format and filled cookies, as well as products featuring a wider variety of inclusions such as large chocolate chunks and confectionery pieces. It will also allow Compleat Foodservice to have greater flexibility across formats, sizes and recipes.

Helen Bowyer, commercial director at Compleat Foodservice, said: “As specialists in sweet bakery, we’re seeing significant demand for more premium, indulgent and visually impactful cookies.

“Our customers are looking for support to bring these higher-quality products to market, and this investment allows us to do exactly that, enhancing both our capability and capacity to produce cookies that deliver on exceptional taste, texture and appearance.

“It complements our existing offering, enabling us to support customers across a broad range of formats and quality tiers, while continuing to evolve in line with consumer trends and supporting our wider growth strategy in sweet bakery.”