Biscuit manufacturer Border Biscuits has highlighted its commitment to improving the environmental impact of the business by removing 90% of plastic from packaging as part of a wider £1.6million investment into its products and processes.
Its Dark Chocolate Ginger brand is changing its packaging to feature recyclable cardboard as it targets a significant increase in the sustainability of its products.
Alongside the removal of 90% of plastic, the overall weight of the Ginger, Classic and Traditional retail packaging has been reduced by 50%. As a result, double the amount of packs to fit onto a single pallet, making the transportation of products more environmentally friendly and further reducing the company’s carbon footprint saving 537 tonnes of CO2.
Consumer feedback on the 90% reduction in plastic and updated look of the new packaging has been positive with it being viewed as a more modern design for everyday occasions. It was also noted that consumers believed the packs would be easier to store and maintaining the ability to see the biscuit within the pack remains a major positive.*
In addition to unveiling new packaging, Border Biscuits has updated its logo to reflect the premium biscuits it produces.
Suzie Carlaw, marketing manager at Border Biscuits, said: “As a business we are continuously looking at ways to improve our products and processes and the launch of this new packaging is the latest exciting development in that work.
“Innovating to reduce single-use plastic has been a key focus over the last 12 months and our new packaging means we can address the environmental concerns of our customers without compromising on the high quality of our beautifully crafted biscuits.
“As a family owned business, we pride ourselves on the craftsmanship of baking and are delighted to launch our new packaging, which is available in stores across the UK from this month.”