Oct 19, 2018 | Confectionery, Food Equipment & Services, News, Retailing
With Halloween approaching, food suppliers are being advised to plan for the specific needs of target shoppers, a report shows. Category management and shopper marketing specialist Bridgethorne says that suppliers need to identify and prioritise their shopper messages...
Aug 6, 2018 | Confectionery, News, Retailing
The confectionary company Mars has confirmed it will not be advertising on YouTube after its advert was shown before a potentially violent ‘drill’ video. Mars’ advertisement, which was promoting its Starburst sweets brand, was said to be shown before the music video...
Jul 25, 2018 | Confectionery, News, Retailing
The European Court of Justice has today (25th July) made a decision following Nestlé’s attempts to trademark the shape of its Kit Kat bars for more than a decade. In 2002, Nestlé applied to the European Union Intellectual Property Office (EUIPO) to register the...
Jul 25, 2018 | Confectionery, News, Retailing
Toblerone has ceased production of its 150g bars as the brand reviews its range and seeks to offer formats it ‘knows consumers will love’. The Swiss chocolate bar brand is currently owned by US confectionery company Mondelez International. Mondelez has confirmed that...
Jul 20, 2018 | Confectionery, News, Retailing, Sugar
Cadbury’s Dairy Milk will soon be available in a new bar with less sugar, as the company owned by Mondelēz International, weighs in on the obesity crisis in the UK. The new product will contain 30% less sugar than the original in an effort to help consumers manage...
Jul 4, 2018 | Confectionery, News, Retailing
Complaints have been upheld against Cadbury, Chewits and Squashies for advertising high in fat, salt or sugar (HFSS) products to children online. The Advertising Standards Authority (ASA) claims the confectionary companies broke the rules against directing adverts for...
