Kellogg’s has invested more than £500k into a new Food Innovation Centre based at its Trafford Park factory in Manchester, which was recently opened.

The business is currently celebrating 100 years since its arrival in the UK.

Kellogg’s has a decade long plan to further improve its foods so that products are better for people, the community and the planet, and this plan is a driving force behind the launch of the centre.

Adding to the businesses strategy, the Innovation Centre has also been created with a view to be a “centre of innovation” where Kellogg’s can trial new cereals, test new ingredients and experiment with recipes.

Officially opened by Greater Manchester mayor Andy Burnham, the centre has taken over 18-months to develop and includes a packaging design lab, a culinary kitchen, a sensory hub, and a small-scale cereal factory. The packaging design lab will help Kellogg’s “commitment” towards 100% reusable, recyclable or compostable packaging by the end of 2025.

According to the company, Kellogg’s  was actually the first in the food industry to print nutrition messages and product information on cereal boxes.

Kellogg’s UK vice president Chris Silcock said that the centre will be the “source of new products, innovative packaging solutions and reformulation, that will not only be rolled out across the UK but will be seen by consumers across Europe.’’

Kellogg’s senior director R&D Jason Billingham added: “[The centre] is something we’ve been working towards for a long time, so it’s great to now see it come to life.’’