Marel has appointed Graeme Rolinson as its new global sales director – cross industry. The company specialises in equipment and production solutions, services and systems in the fish, meat and poultry industries.

Graeme commented: “There are more and more similarities across industries – in the secondary and further processing steps of the value chain, for instance. These include areas such as portioning, batching, weighing and marinating which are being identified and creating many more cross-industry opportunities. I am really looking forward to my new role at such an exciting time for the Marel business.”

Previously the regional general manager – UK & Ireland operations, for almost a decade Graeme has been helping to grow Marel’s business in the UK and Ireland. He will remain based in the UK, although Graeme will now turn his attention to Marel’s cross-industry portfolio for the global market.

Marel points out that similar technologies are applicable in more than one industry, or even outside the protein processing industry altogether. Graeme will now be responsible for building up Marel’s direct sales channels and partner channels around the world for these cross-industry solutions.