Messe Frankfurt and VNU Asia Pacific have announced a partnership to jointly organise ‘Meat Pro Asia,’ a new trade show dedicated to meat and food processing and catering to the Association of Southeast Asian Nations (ASEAN) region.

Commenting on the new event, Wolfgang Marzin, president and chief executive officer of Messe Frankfurt Group, said: “Despite a challenging first half of the year, we continue to see the need to establish new trade fairs in emerging markets around the world. With an increasingly wealthy population of 600 million, the ASEAN region is an exciting prospect, with high potential for growth in sectors such as meat and food processing.”

The show will take place on a biennial basis in association with VIV Asia, the international trade show from Feed to Food in Asia. The inaugural edition will take place on the 10th – 12th March 2021 at IMPACT, Bangkok, Thailand.

Expected to grow by 4.7% annually until 2023, Messe Frankfurt says the market for processed foods in ASEAN has been bolstered by the demands of a rising middle class.

Stephan Buurma, member of the board of management for Messe Frankfurt Group and managing director of the Asia regional head office, said: “Adding to an international network of events related to food processing technologies, Meat Pro Asia is Messe Frankfurt’s first venture in this sector in South East Asia.

“We therefore see great potential to leverage our experience and sector expertise, including the resources of IFFA in Frankfurt, the world’s leading meat processing trade fair, for the benefit of the industry in South East Asia.”