Regional food wholesaler kff and Medina Foodservice have announced Neil Williams as their new managing director.

Medina and kff are both subsidiaries of global foodservice supplier Sysco, and specialise in providing a wide range of food to local pubs, restaurants, schools and other venues serving food. They both have a “particular emphasis” on supplying products from regional producers in their locations.

Williams will take on the role of managing director of both businesses after spending more than ten years in various roles at sister company Brakes, most recently as regional sales director.

He brings experience in both customer-facing and operational roles, which the businesses said would help him to build on its “high service levels”.

Current managing director Mark Taylor will be replaced by Williams as he moves to another role within the company.

Williams commented: “I am very excited by the opportunity to lead these two exceptional businesses. They have fantastic reputations for customer service and product quality. As part of Sysco, the businesses have the backing and investment to continue to grow and develop and I’m looking forward to being part of that.”