Bettcher GmbH, the European subsidiary of food equipment supplier firm Bettcher Industries, has appointed René T. Hansen as managing director.

Hansen has been with the company since July 2018, working as international sales manager. In addition, he has more than 30 years’ experience in the protein industry.  

In his new role as managing director, he will be responsible for strategic business development, as well as ensuring successful implementation of all business objectives throughout the company and its network of clients and distributors.

Commenting on his new role, Hansen said: “I am honoured by being promoted as managing director at Bettcher GmbH. Coming from a position as international sales manager within the Bettcher family gives me a good insight and a solid foundation to run the business. The last year, we have been through unprecedented times, for life in general and for the meat industry in particular. Covid-19 and ASF changes the dynamics in the meat business, quickly and randomly. Being agile and adaptive to these threats, are key factors today.”

Photograph: René T. Hansen.