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Sainsbury’s sales up as premium brand “boosted” by spring

3 Jul, 2025

Sainsbury's has released its results for the 16 weeks to 21st June 2025, with like-for-like sales reaching 4.7%.

Simon Roberts, CEO of Sainsbury's pictured in one of the retailer's stores.

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Sainsbury’s has released its results for the 16 weeks to 21st June 2025, with like-for-like sales reaching 4.7%.

The increased like-for-like sales (excluding fuel) were up from Q1 2024/25, when they reached 2.9%.

It achieved total grocery sales of £7,342 million, up from the 2024/25 Q1 sales of £6,994 million and Q4 sales of 3,484 million.

The retailer found that its value for money customer satisfaction scores were the “highest they have ever been”, which it said was supported by the growth of its Aldi Price Match campaign to around 800 products and Nectar Prices offers available on over 9,000 products.

The Sainsbury’s premium brand, Taste the Difference, achieved an 18% increase in sales, while convenience sales grew by 6%. Online grocery sales were up 6% on the year, which Sainsbury’s said reflected growth in “orders and basket size”.

Simon Roberts, chief executive of Sainsbury’s, commented: “Our winning combination of great value, outstanding quality, excellent availability and leading customer service has driven further share gains, reaching our highest market share in almost a decade. We’re delivering our strongest ever customer offer and many more people are choosing us for their main grocery shop.

“We know how important it is that we provide consistently great value and we have built further on our strong competitive position, improving our prices against all key competitors year-on-year. We’re now offering even more opportunities for customers to save on the items they buy most often through the biggest Aldi Price Match commitment in the market, covering around 800 everyday essentials. As a result, our Value for Money customer satisfaction scores are the highest they have ever been.

“I would like to thank our brilliant colleagues, suppliers and farmers for their care and commitment as we work together to deliver for our customers and communities. We have great momentum, growing faster than the market for three consecutive years and we are well set to deliver another strong performance over the summer. Boosted by a sunny spring, we’re already off to a great start with Taste the Difference fresh food sales up 20% as customers enjoy our delicious new Deli and Picnic ranges, which are perfect for sharing with friends and family.”

Sainsbury’s said it continued to expect to deliver retail underlying operating profit of around £1 billion for 2025/26.

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