Food sales increased by 3.2% year-on-year in October, against a growth of 3.5% in October 2025. This was above the three-month average growth of 2.7% and above the 12-month average growth of 3%.

UK total retail sales had increased by 1.5% on the year, against a growth of 1.6% in October 2025.

Helen Dickinson, chief executive at the BRC, stated: “Dreary weather meant online sales fared better, while cupboard staples saw a modest boost following Government advice for households to stock for emergencies. Halloween falling on a Saturday also helped drive spending on snacks, costumes and decorations.

“Retailers are hoping pent-up demand translates into stronger spending through November and December, as they work hard to deliver great choice and value for households this Christmas. But shoppers and businesses face mounting costs, including rising interest rates and energy bills, adding to the pressures already pushing up prices. Government must move faster to cut back the taxes and regulations making it harder for retailers to keep prices down.”

“The prospect of higher energy costs, inflation and interest rates creates a challenging backdrop for 2027.”

Sarah Bradbury, CEO of IGD, commented: “Shopper confidence has been fluctuating around zero for some time, and that volatility looks set to continue. October brought some brighter signs for grocery sales, with half term and Halloween helping to drive spending, potentially supported by some households stocking up in response to the Government’s Be Ready campaign.

“However, the underlying mood remains cautious. Uncertainty ahead of the Budget added to an already cautious mood in October, while shoppers remain pessimistic about their future finances. The prospect of higher energy costs, inflation and interest rates creates a challenging backdrop for 2027. Food and grocery promotions should help keep shoppers spending during the festive period, but we expect January to be a difficult month for many households.”