Former Aldi marketing director appointed as VP for Asda
UK retailer Asda has appointed Adam Zavalis, a previous member of Aldi’s executive board, to serve as Asda’s new vice president of marketing.
Asda opens first 11 Express stores, launching convenience strategy
Asda has launched its programme to convert 116 convenience stores acquired from the Co-op Group last year to its Asda Express convenience brand.
Asda slashes prices on 425 products as part of £23m investment
Asda has announced that it has cut prices on 425 branded and own-label products as part of a £23 million investment to lower prices.
Asda freezes prices on over 500 products this summer
Asda has frozen the prices of over 500 branded and own-branded products to “give customers more control over what they spend each week.”
Morrisons and Asda restrict sales of some salad items
Asda and Morrisons have both announced limits on sales to consumers of certain fruit and vegetables.
