UK retailer Asda has appointed Adam Zavalis, a previous member of Aldi’s executive board, to serve as Asda’s new vice president of marketing.

Zavalis, who spent eight years as Aldi’s marketing director, began his career working for international marketing agencies in the UK and Singapore, before spending the last decade in the retail sector with Aldi and Boots.

As vice president of marketing, he will report to Asda’s chief customer officer David Hills, who joined Asda in September as part of its executive leadership team.

Zavalis is set to join the supermarket in November, and will lead Asda’s marketing teams and agency partners to create and deliver campaigns.

David Hills, chief customer officer at Asda, said: “Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots.

“His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”

Adam Zavalis, vice president of marketing, said: “Asda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.”