Asda has announced that it has cut prices on 425 branded and own-label products as part of a £23 million investment to lower prices by an average of 11%.
Products being discounted include bread, cheese, cereals, pasta, fish fingers, sausages and chicken breasts.
The reductions come after a £13 million investment in July to cut prices on over 200 own-label products by an average of 9%.
Kris Comerford, Asda’s chief commercial officer, said: “While the headline inflation rate may have eased slightly last month, our own data tells us that many customers are continuing to struggle with rising living costs. We have targeted this latest price investment on the products that our customers buy week-in and week-out, to help their shopping budgets stretch further. We’re also continuing to work closely with our suppliers and whenever there is an opportunity to pass on commodity price savings to customers we will do so.”
Products seen in the price reductions include:
- Asda Mature Cheddar Cheese 400g (was £3.20, now £3.00)
- Asda Honey & Nut Crisp Cereal 500g (was £2.00, now £1.70)
- Heinz Spaghetti Hoops 4x400g (was £3.50, now £3.00)
- Asda 30 Omega 3 Fish Fingers 900g (was £4.50, now £3.70)
- Asda Beef Meatballs 640g (was 4.75, now £3.80)
- Asda Succulent Chicken Leg Quarters (was £3.35, now £2.60)
The supermarket has also opted to extend its ‘Kids Eat for £1’ school holidays café meal offer for the entirety of the year.
