VR study highlights most effective on-pack claims for food products
A new virtual-reality study by food research institute, Campden BRI, found that sensory terms such as ‘sweet and smooth’ and nutritional information are the most effective on-pack claims for consumers. Scientists at Campden BRI recently ran a virtual supermarket...
Safety of non-chilled food delivery explored in new research
Research at Campden BRI suggests that food should be delivered within 24 hours to ensure it remains chilled during non-chilled delivery. The study investigated the impact of external temperature on ready meals prepared for courier to understand how the temperature...
Campden BRI appoints new chief executive
Pete Headridge will become the new chief executive of the Campden BRI Group following Chris Huscroft’s retirement on the 1st January 2021. Huscroft joined Campden BRI in October 2018 as director of technology, before becoming director of the Centre of Technical...
