Dec 11, 2018 | News, Retailing
The number of primary shoppers who say they will trade up and buy Red Tractor food instead of cheaper alternatives has jumped by 1.4 million, following the assurance scheme’s autumn advertising campaign. An eight-week programme of activity spearheaded by the...
Jul 2, 2018 | News, Retailing
Red Tractor Assurance believes the Government should capitalise on growing demand for safe, traceable food, in international markets by using its assurance scheme as a key selling point. That’s according to Red Tractor chief executive Jim Moseley who has told the EFRA...
May 14, 2018 | Brexit, News, Poultry Processing, Red Meat Processing, Wholesaling
With Red Tractor being a main foundation for British agriculture, it is urging the Government to ensure that food production is at the forefront and being made a priority. Jim Moseley, who is the CEO of Red Tractor Assurance, expresses his thoughts that food...
