The Minister for Environment, Energy and Rural Affairs has revealed Wales’ international food and drink showcase, BlasCymru/TasteWales will take place on 10th-11th March 2021 at the International Convention Centre (ICC) Wales in Caerleon.

Building on the success of this year’s event, which generated over £6.2m of new business deals and nearly £22m additional potential new business, this will be the third event of its kind, following its inauguration in 2017 and this year’s successful show at the Celtic Manor in Newport.

BlasCymru/TasteWales brings national and international buyers and Welsh food and drink producers together to showcase o produce and help open new markets and international trade deals.

Over 190 trade buyers attended this year’s show and had the opportunity to network with over 100 Welsh food and drink producers. The event attracted international visitors and buyers from 18 countries across Europe, North America, Middle East and the Far East.

Minister Lesley Griffiths said: “I am delighted to announce the return of BlasCymru/TasteWales in 2021. Our food and drink sector is globally renowned and a real Welsh success story. This year’s event was an unprecedented success generating nearly £22 million in new business opportunities, building on the £16m business secured from the 2017 event.

“With Brexit looming, it is vitally important for the sector to showcase what it has to offer. As illustrated by the First Minister’s trade visit to Japan for the Rugby World Cup, there is a tremendous appetite for Welsh food and drink and we must do all we can to ensure our produce reaches markets across the World.”

“We will work hard to ensure BlasCymru/TasteWales 2021 will be bigger and better than ever with even more businesses and trade buyers in attendance and even more deals being struck.”