2 Sisters Food Group has announced a series of actions as part of a transformational strategy to turnaround the business including further investments in its Fox’s Biscuits business.

The company is making further investments in its UK poultry and Fox’s Biscuits businesses, and is proposing to reduce the number of its UK poultry sites in order to produce shorter, more efficient supply chains delivering quality products and high service levels and become more competitive against its peer group.

In addition, the new leadership team is pleased to announce the business has secured new, longer term, customer commitments at its Gunstones bakery site in Dronfield, giving a strong platform on which to build a sustainable future.

Ronald Kers, CEO of 2 Sisters Food Group said: “Our stated strategy is to become the number one poultry plus business in Europe and for several months now we have been engaged in a strategic review to facilitate our delivery on this, focussed on improving execution, reducing cost and building a better organisational culture.

“But there is now a pressing need to accelerate our turnaround so we can further increase the performance of our business. That’s why we’re keen to invest where we see potential growth: our UK poultry business will benefit from this further investment and work which has already started to get Fox’s Biscuits in shape for the future ramps up to the next level with some major investment around automation, marketing and product innovation.

“The good news from Gunstones bakery is great for everyone following delivery of a fantastic product over the Easter period. After a very challenging few years, there is now a strong foundation for future growth, although there is still some work to be done to make the site more efficient and to get more volume for the business.”

To read more about 2 Sisters strategy towards UK poultry business’, click here.