The British Frozen Food Federation (BFFF) has hosted a virtual event for suppliers, designed to help Marks & Spencer (M&S) develop its frozen food range.

The event was hosted online to ensure a safe experience for everyone involved and allow suppliers from all over the country to attend.

BFFF partnered with Marks & Spencer on the event after the retailer made significant investments in its frozen point of sale collateral.

Members who attended said that the event “was a great way” to put potential suppliers and customers together in a way that fits the current situation. One member added: “Having a dedicated time window allowed us to deliver a pitch that ensured the customer could get to know the real USPs of our product.”

Another attendee found the event to be “very straightforward” and “a fantastic way to give suppliers and buyers the opportunity to meet virtually and quickly assess any areas of interest for future development.”

Richard Harrow, BFFF chief executive, said: “The ‘Meet the Buyer’ event gave M&S the opportunity to connect with frozen food manufacturers. We’ve had great feedback from the M&S team and found it a mutually beneficial experience, having learnt a lot about how the retailer conducts its selection process, which can support members for future events.”

Steven Brookes, senior buyer for M&S, added: “Working with the BFFF and its members has helped us to find new suppliers for our frozen range expansion, broadening choice for customers whilst still offering the M&S great quality and trusted value they know and love.”