British farmer-owned cooperative Omsco, which now produces organic dairy products, has announced its name change to Organic Herd.
The rebranding will support Organic Herd’s vision to be recognised as the sustainable organic dairy farmers cooperative.
The new name and identity will also be a catalyst for the launch of a range of premium branded products. Over the last 12 months, Organic Herd has maintained its milk price at 49ppl (on a standard liquid litre basis). Its 120 farmer-owners, located across England, Scotland and Wales, now receive the leading published organic milk price paid by a processor or coop in the UK, representing a premium vs the average conventional price of c.10-12ppl.
Organic Herd said its focus is to “continue to deliver sustainable returns to its farmer-owners” by:
- Enhancing its long-term sustainable supply partnerships with dedicated dairy processors; food producers and food ingredients businesses;
- Continuing to grow its international presence through Organic Herd’s ‘Kingdom Organic’ and ‘British Organic Dairy Co.’ export cheese brands;
- Launching a range of consumer products into the UK market under the Organic Herd brand to help generate greater returns and champion the benefits of organic dairy.
Evolving as a business
Commenting on the new name, Martyn Anthony, Organic Herd’s chief executive said: “The transition from being the Organic Milk Suppliers Cooperative (Omsco) to Organic Herd demonstrates the ongoing evolution of the business. From being simply a transactional supplier of organic milk to third party processors, our new name reflects that we are now a more confident and more progressive business with a range of valuable customers, supply partnerships, products offerings and routes to market.
“We believe our new, more relevant and relatable name will enable us to redefine and reinforce all that is great about organic dairy. It will enable us to engage more effectively with customers and consumers on the issues that they care about and make a compelling case for why they should choose organic dairy, which by its very nature is the original and only fully accredited regenerative dairy farming system.”
