The authoritative independent voice of the UK food industry

The authoritative independent voice of the UK food industry

News

Second Nature Brands to acquire snack manufacturer from JM Smucker

29 Sep, 2023

US snack company Second Nature Brands has agreed to acquire Sahale Snacks from The J.M. Smucker Co., for a total consideration of $34m.

Interested in reaching the food industry?

Explore our media pack for all of our advertising opportunities and partnership options.

US snack company Second Nature Brands has agreed to acquire Sahale Snacks from The J.M. Smucker Co., for a total consideration of $34 million.

Sahale is a manufacturer of premium, branded nut and fruit snack mixes, sold across the US and internationally under the Sahale Snacks brand, with net sales of more than $48 million.

Second Nature Brands will acquire the snack manufacturer from The J.M. Smucker Co., which agreed to acquire Hostess Brands in September.

The transaction will include all trademarks, as well as the Sahale Snacks leased manufacturing facility in Seattle, Washington. Approximately 100 employees will transition to Second Nature Brands on completion of the deal.

Headquartered in Michigan, Second Nature Brands owns a growing portfolio of brands including: Kar’s Nuts, Second Nature Snacks, Sanders and Brownie Brittle.

The acquisition of Sahale Snacks follows Second Nature Brands’ purchase of Brownie Brittle in December 2022 and forms part of the Company’s plans to accelerate the growth of the business and position Second Nature Brands as a US leader in snacks and treats.

Commenting on the deal, Victor Mehren, CEO of Second Nature Brands, said: “Sahale Snacks adds a fantastic super-premium product to our range, considerably broadens our snack mix & nut portfolio and unlocks significant new opportunities for us to help grow the category, which we are very excited about.

“On completion, we look forward to welcoming 100 new colleagues to the Second Nature Brands team and see significant opportunity to build on their success to date to drive innovation, brand penetration and growth.”

The transaction is anticipated to close in the third quarter of The J.M. Smucker Co. current fiscal year, ending 30th April 2024, subject to customary closing conditions.

Latest News

Beyond Meat reports $30.8m loss in Q2

Meat alternative brand Beyond Meat has reported its financial results for the second quarter ended 27th June 2026, describing “directional progress” as losses decrease on the year.

Sausage Week nomination deadline extended

The deadline for product nominations in the 2026 UK Sausage Week competition has been extended by one week to Friday 14th August, as organisers report substantial last-minute demand.

Celebrating inspirational women in the meat industry.

Voting is now open for the 2026 Women in Meat Industry Awards. Click here to vote now!

Everything you need to know about the Food Management Industry Awards can be found through our dedicated website.

Some of the leading companies that have participated in the Food Management Today Industry Awards...

The end of volume-led growth?

The end of volume-led growth?

Research in IGD’s latest UK Away From Home forecast suggests a shift away from traditional market behaviour, says senior insight analyst Shannon Goldsmith.

Seafish sets seafood business needs at heart of new Annual Plan 

Colin Faulkner, Seafish CEO, outlines the three fundamental pillars that underpin the organisation’s 2026/27 strategy.

Industry collaborations are key to confidence at Harper Adams University

Principal lecturer and placement manager at Harper Adams Alastair Boot highlights how the university provides value for students and industry through close working relationships.

The end of volume-led growth?

Research in IGD’s latest UK Away From Home forecast suggests a shift away from traditional market behaviour, says senior insight analyst Shannon Goldsmith.

Cheese shredding solutions by Urschel

Leading cheese processors rely on optimised dicing and shredding solutions supplied by Urschel.

The Multivac Total Offer: end-to-end lifecycle support

Streamline your operations with a joined-up approach to equipment, materials and service solutions from Multivac.

Revolutionise your sterilisation: how the Static Steriflow solves real production challenges

Interfood Technology talks to Food Management Today about the Static Steriflow, engineered for versatility and reliability in food production environments.

Sign-up for our newsletter and alerts

"*" indicates required fields

Name*

Which emails would you like to receive from us?

Please select an option*
* By subscribing or opting in to any communication you also give permission for us to send you occasional general information updates about this media portfolio. You can opt out or change your preferences at any time.