UK supermarket Asda has announced price cuts on 232 branded and own-label products as part of its support for families with cost-of-living concerns.
The supermarket has invested £9 million to lower prices by an average of 14% on many of the most popular products that customers buy each week, including bread, fresh fruit and vegetables and fresh meat.
The price cuts follow a £35 million investment to reduce the price of over 600 products during July and August, bringing the total Asda has spent on lowering prices to £44 million since the start of the summer period.
These reductions come as Asda’s Income Tracker shows that more than 60% of households saw their disposable incomes fall in August compared to a year earlier, despite a slowdown in the headline consumer price index (CPI) inflation rate.
Kris Comerford, Asda’s chief commercial officer, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data.
“This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.
“We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”
Products that have seen reductions include:
- Warburton’s Farmhouse White (800g) £1.50
- Asda Mini Fillets (400g) £3.35
- Asda Pears (Loose per kg) £1.80
- Gammon Steaks (250g) £2.25
- Jaffa Cake Bars (10pk) £2.00
