Machinery supplier Lyras has appointed Mark Kalhøj Andersen as its new chief executive officer.
Lyras develops a non-thermal, UV-based pasteurisation replacement for the liquid processing industry, called raslysation. By 2030, the company aims to have saved the food industry 1,000,000 metric tons of CO2, equivalent to 180,000 Europeans’ annual use.
Previously, Andersen held the position of chief commercial officer at Lyras, where he reportedly played a “decisive role” in establishing the company’s global sales and marketing strategy.
Andersen holds a Master of Science in Chemistry degree with a specialisation in environmental engineering from Aalborg University, supplemented by an HD degree in organisation and management with a specialisation in marketing, also from Aalborg University.
Mark Kalhøj Andersen, CEO at Lyras, said: “It is a great honour to be given the responsibility of becoming CEO of Lyras. I aim to continue to create innovative products that help the company and industry grow.
“I’ve stepped into the role of CEO with great humility and expect a steep learning curve, but I have a strong group of owners and board as well as a fantastic organisation which I am sure will support me in the process. Further still, I will continue to focus on the commercial scaling of our sales platform.”
Rasmus Mortensen, founder of Lyras, said: “It is with great respect and peace of mind that I can now pass the baton onto Mark. His loyalty to Lyras’ values and growth strategy is a driving force that I value highly.
“In addition to finding a new CEO with the right skills, it has also been important for me to find a person with the right vision and integrity. I now look forward to my new role as chief vision officer (CVO), where I can continue to work towards achieving Lyras’ vision and goals by identifying future opportunities and working with customers.”
